I designed a 3-email checkout abandonment flow aimed at recovering lost revenue and boosting conversions. The flow used A/B tested subject lines to improve open rates and conditional splits to personalize content for different customer segments. Strategic time delays and exit conditions ensured messages reached customers at the right moment without overlap.

This project demonstrates my ability to:

• Build flows that directly target revenue recovery
• Combine technical setup (filters, splits, delays) with retention strategy
• Optimize customer lifecycle touchpoints through testing and personalization

Screenshots include the flow logic, split-testing setup, and subject line strategy