Welcome Flow for A Skincare Brand

I built a complete 5-email welcome flow tailored to a skincare audience. Using zero-party data (skin type), I created personalized paths with conditional splits and fallback routes for non-disclosers. Subject lines were A/B tested for engagement, and rejoin logic was added to prevent overlap. The flow was designed to:

• Convert new subscribers into first-time buyers
• Build early trust through brand storytelling
• Segment customers for long-term retention strategies

This mirrors how I approach onboarding flows as an email strategist/account manager—balancing technical setup with business outcomes.

Welcome flow showing first 2 emails and conditional path

Shows conditional split based on skin type preference

Flow paths rejoined before final email

Screenshot of flow trigger and filters to exclude existing customers

Screenshot of Conditional Split